這幾年團購夯,團購不管是企業或是個人的經營上幾乎都是大家購買的首選名單之一,尤其是食物方面更是一絕,透過人與人之間的口碑做得越來越知名的團購品牌更是不佔少數;就像是在辦公室休息室同事之間聊天只要聊到好吃更是一傳十十傳百的概念,發動公司的福利部全體動員更不在話下。
設計此款包裝在實品照特寫除了在視覺上誘人之外,也是讓消費者一看就知道內容物是什麼?在背面除了標示該內容物之外,還有團購單在上面讓消費者吃的過程當中,方便隨時揪團訂購。
In recent years, group buying has become increasingly popular, being one of the top choices for both businesses and individuals. Particularly in the food sector, it has gained immense popularity, with many group buying brands becoming well-known through word-of-mouth. For instance, during office breaks, colleagues often discuss delicious finds, spreading the word rapidly. Companies even mobilize their welfare departments to organize group purchases.
The design of this packaging focuses not only on visual appeal but also on clarity regarding its contents. Apart from featuring enticing close-up product shots, the packaging clearly indicates what’s inside. On the back, along with product information, there’s a group purchase order form, making it convenient for consumers to place orders while enjoying their meals.
滷辣辣團購 食品包裝
Design : Commission design
Release:2015